From brief to launch.
The end-to-end process behind Red Line — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Redline Disposal hauls trash across the Finger Lakes region and had just changed hands, so the site had to convert skeptics of the transition — I built the testimonial row around customers describing the new owner fixing a dumpster wheel himself.
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02
Strategy & Wireframing
I put the We Are Here To Help quote form directly inside the hero next to the red roll-off photo, because a homeowner comparing haulers won't scroll to find a form. Residential and commercial pickup each got one plain card — weekly 96-gallon toter service on one side, 2-to-8-yard dumpsters on the other.
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03
Design & Branding
I kept the photography black-and-white and left only the dumpsters and the truck in red, so the fleet itself is the brand. The Finger Lakes Favorites 2024 winner badge sits beside the truck render instead of hiding in the footer.
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04
Development & Integration
I built the residential and commercial service pages, a dismissible severe-weather alert bar for schedule changes, the reCAPTCHA-protected quote form, and an Areas We Serve section pairing thirty-odd towns from Ithaca to Dresden with a pinned map.
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05
Responsive & Speed
On mobile I moved the hero form beneath the headline so the truck photo isn't covered, and the town list drops to two columns that stay tappable all the way down to Watkins Glen and Rockstream.
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06
Launch & Delivery
I closed the build with the no-contracts checklist, the rotating customer stories, and a newsletter capture in the footer; the weather banner gives the crew a way to speak to every customer at once.
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