Construction Expert Witness
From brief to launch.
The end-to-end process behind Expert Witness in Construction — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Construction expert witnesses Paul Gaston and Christian Sprenkle needed a site that sells courtroom confidence to attorneys and insurers, so I made the hero state it flatly — 'Construction Disputes Require Real Expertise' — over a jobsite photo washed in deep navy.
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02
Strategy & Wireframing
I organized the page like an evidence file: case-review cards named for real dispute types (Deck Collapse Dispute, Foundation Crack Review, Faulty Pipe Installation), a track-record stat band, attorney-facing FAQs with working-hours context, and a numbered 'Case-to-Court Solution' timeline running Case Intake through Billing.
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03
Design & Branding
Navy-and-amber became the page's grammar — every section opens with a small amber pill badge ('Expert Insight', 'Proven Results', 'Trusted Experts') — and I broke the long scroll with a moving amber ribbon of service names and a 'Verified Legal Outcomes' photo mosaic.
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04
Development & Integration
This was one of my denser WordPress builds: I wired an arrow-driven 'Inspection Analysis Testimony' services carousel, a testimonial slider, the partner-logo grid for the firm's legal-industry network, dated blog cards, an accessibility toolbar and an orange 'Talk With Experts' band whose form takes a service choice, number and email.
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05
Responsive & Speed
For phones I kept booking thumb-close: the header holds just the hammer-and-house logo and menu icon while the hero stacks the amber Expert Insight badge, the three-line headline and a full-width View Services pill into one column.
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06
Launch & Delivery
I launched expertwitnessconstruction.co with Quick Call and Book Appointment buttons in the top bar and the Chicago head office anchoring the footer — a site attorneys can cite in an engagement letter, not just visit.
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