From brief to launch.
The end-to-end process behind Etalas Vegas — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Speed over spectacle was the brief I took: a Las Vegas limousine startup needed a legitimate, findable web presence for its airport service at near-zero cost, and I anchored it on the 'Las Vegas Airport Limo' announcement post introducing ETA's 24-hour VIP transfers.
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02
Strategy & Wireframing
I kept the structure to exactly what a first-day brand can maintain — a single Home feed where the lead post carries the pitch, and a sidebar that stacks the handwritten ETA monogram, social profile buttons, the post summary and an embedded map centered on Las Vegas.
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03
Design & Branding
I let the masthead do the branding work: a beige leaf-patterned banner with 'ETALAS VEGAS' set in high-contrast serif capitals, a deliberately classic look I echoed in the monogram signature heading the sidebar.
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04
Development & Integration
Rather than custom code, I configured hosted WordPress for a zero-maintenance launch: the announcement post, sidebar widgets for the three social profiles, the Las Vegas map embed, a month-based archives dropdown and an email box with its Subscribe button.
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05
Responsive & Speed
I picked a fluid stock theme on purpose — its post-plus-sidebar layout folds to one column on small screens, so the map and Subscribe box follow the limo post in reading order instead of cramping beside it.
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06
Launch & Delivery
I took the site live on its free etalasvegas.wordpress.com address exactly as scoped: a lean landing spot where the company can publish service updates and collect subscriber emails while the brand finds its feet.
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Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
