When a page builder or an off-the-shelf plugin can’t do what you need — or does it slowly and messily — I build it properly in code. I develop custom WordPress themes and bespoke plugins by hand: clean, documented PHP that does exactly what your project calls for, with nothing bloated bolted on. You get software that’s fast, maintainable, and fully yours to own.
I’ve spent years in WordPress internals across 100+ builds, so I’m comfortable where drag-and-drop runs out of road: custom post types, tailored admin tools, Gutenberg blocks, ACF-driven layouts, third-party API integrations, and themes built from a blank file rather than a bought demo. If you can describe what it should do, I can build it the right way.
What’s included
- Custom themes and child themes, hand-coded for performance and easy editing
- Bespoke plugins for the features no existing plugin handles well
- Clean, documented, WordPress-standard PHP you (or any developer) can maintain
- Custom post types, taxonomies, and tailored admin screens
- Gutenberg blocks and ACF fields where they make editing easier
- Third-party and API integrations wired up and tested
- On-page SEO and Core Web Vitals considered from the first line of code
How it works
- Scope — we talk through exactly what it needs to do, the edge cases, and how you’ll manage it day to day.
- Plan — I map the structure (post types, fields, plugin hooks) and send a clear, fixed plan before any code is written.
- Build — I develop it to WordPress standards, in tidy, commented code, with you able to review progress as it comes together.
- Handover — tested, documented, and handed over so it’s genuinely yours — no lock-in, no mystery code.
FAQ
Why custom instead of a plugin from the directory?
If a trusted plugin already does the job well, I’ll just use it — no point reinventing it. Custom development is for when nothing fits, when existing plugins are bloated or slow, or when you need something that behaves exactly your way.
Will the code be maintainable by someone else later?
Yes. I follow WordPress coding standards, keep things documented, and avoid clever shortcuts that only I’d understand. You’re never locked to me — any competent WordPress developer can pick it up.
Can you extend my existing theme or plugin?
Definitely. I can build a child theme, add custom functionality, or fix and extend an existing plugin — carefully, without touching code that should be left alone, so updates still work.
Got something off-the-shelf WordPress can’t quite do? Start a project and tell me what you’re trying to build.
