Oklahoma Advantage Storehouse
From brief to launch.
The end-to-end process behind Oklahoma Advantage Storehouse — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Oklahoma Advantage Storehouse supplies home medical equipment from Fairfax, Oklahoma, and its site had to serve two visitors at once — patients comparing equipment for the first time and existing customers who just need to resupply or pay a bill — all under the hero promise 'Bringing Solutions to You'.
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02
Strategy & Wireframing
Both fast paths live in the header — a Resupply Form dropdown covering CPAP, diabetic, ostomy, urology and wound-care lines, and an Online Bill Pay button — while the page opens on a three-card strip pinning Negative Pressure Wound Vacs and Home Non-Invasive Ventilators beside a standing emergency-call card.
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03
Design & Branding
Clinical blue and white carried by real care photography — clasped hands in the hero, a patient checking his own blood pressure — with a caduceus '25 Years Experienced' badge doing the credentialing instead of stock icons.
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04
Development & Integration
I built the equipment sections for AFO custom bracing, CPAP machines and continuous glucose monitoring, the four-step Selecting the Best Home Medical Equipment guide, a supplier strip with Invacare, McKesson and Medline logos, and a contact form (first name, last name, email, message) beside a map to the Fairfax storefront.
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05
Responsive & Speed
On phones the blue emergency-call card widens into a full-width tap-to-call bar directly under the hero, so urgent visitors reach a human before they ever scroll.
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06
Launch & Delivery
At launch the resupply forms, online bill pay and contact form were all working, and the Why Choose Us panel spelled out Medicare/Medicaid, SoonerCare and tribal-program coverage alongside 24/7 clinical support.
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