Prime Implements
From brief to launch.
The end-to-end process behind Prime Implements LLC — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Prime Implements makes attachments for machines contractors already own — skid steers, mini skid steers, mini excavators, and tractors — so I framed the whole brief around the attachment, not the machine. The hero I chose is their brush cutter chewing through scrub with DANGER STAY BACK stenciled on the arm.
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02
Strategy & Wireframing
I gave each host machine its own card directly under the hero — Skid Steer, Mini Skid Steer, Mini Excavator, Tractor — so a buyer self-sorts by what's parked in their yard before reading a word of mission copy.
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03
Design & Branding
Red and navy over field photography from Platte City, with the mission block set beside their yellow compact track loader carrying a root grapple. I kept the icon cards white so the machinery shots stay the loudest thing on the page.
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04
Development & Integration
I built the four category pages, a Why Choose Us section carrying their testing and support claims, and an embedded walkaround video, and put the 8 AM to 7 PM Monday-to-Saturday hours in the footer where dealers look for them.
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05
Responsive & Speed
On the phone layout the four machine cards stack into one readable column and both Get Started buttons run full-width; I sized the header call button for gloved thumbs, since these calls come from job sites.
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06
Launch & Delivery
I shipped it with all four attachment categories and both contact routes live, and left their mission line about quality implements at the best value as the footer's closing word.
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The exact process you just read, pointed at your business — and you own the result outright.