From brief to launch.
The end-to-end process behind Mahfuza Afroz Shathi — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Chief Dietician at Apollo Imperial Hospitals with 4,000+ clients counselled, Mahfuza Afroz Shathi needed a personal-brand site that reads like her practice — the hero line "Nourish every cell, cherish every moment" over her hospital photo, with faith and culture treated as part of the method, not a footnote.
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02
Strategy & Wireframing
I sequenced the page as proof before pitch: a three-stage career timeline (Academic Foundations 2010–2015 through Leadership & Research 2019–Present), then the credential cards, then the four services — with the Nutrition Academy given its own section anchored by an upcoming-batch card showing the start date.
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03
Design & Branding
Deep green and cream with gold accent buttons sets a calm clinical tone, and I broke the scroll with two quote panels — "Voices of Trust" client testimony and a "Faith & Culture" statement — so her values read as designed moments, not paragraphs.
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04
Development & Integration
I built the four service cards (One-on-One Consultations, Meal Planning & Therapy Programs, Corporate Wellness Packages, Online Courses & Workshops) each with its own CTA, the five-week academy syllabus as an accordion from Introduction to Nutrition through Community Nutrition + Final Evaluation, a "Moments of Impact" gallery with Events, Posters and Transformations filter tabs, a blog, and a contact form beside a full-width Dhaka office map.
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05
Responsive & Speed
On mobile the career timeline restacks beneath her portrait and the syllabus accordion keeps all five weeks scannable closed, so the long page never becomes a wall of text on a phone.
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06
Launch & Delivery
The site went live with the academy batch card showing a real enrollment date, booking CTAs on every service, the filterable impact gallery and the blog all publishing.
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