From brief to launch.
The end-to-end process behind Game Lab Waldorf — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
An arcade on the second floor of a mall needs its website to do the wayfinding, so I put it in the hero outright: 'Game Lab St. Charles Town Center Mall (2nd floor across from Savvylicious Arrangements)'. The owners wanted walk-ins, memberships and party bookings from one page.
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02
Strategy & Wireframing
I split the offer into the venue's three brands — Game Lab Arcade, Claw Lab and Party Lab — as side-by-side cards carrying their own prices, from the $10 weekday 30-Minute Quick Play to the $35 All-Access Day Pass, then gave the $1,200 Private Arcade Buyout its own section with the promo flyer beside the inclusions checklist.
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03
Design & Branding
I leaned everything arcade: the neon atom logo, a royal-blue band floating with claw and rocket doodles, a scrolling yellow marquee strip, and a Pac-Man maze background behind the social and party cards — loud enough to match the venue itself.
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04
Development & Integration
I ran the party packages in a WordPress tab switcher, from Level Up Basic at $279.99 for eleven gamers to Private Room Deluxe, set the seasonal Summer Hours flyer in a swipeable frame, handed booking buttons off to the venue's checkout, and pinned the mall on a Google map.
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05
Responsive & Speed
For phones I stacked the glowing atom logo above a full-width pill holding the arcade's four social profiles, and cropped the air-hockey hero photo tight around the mall marquee text so the location line stays readable on a small screen.
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06
Launch & Delivery
I moved the front desk online — separate summer and fall/winter hour tables, claw machine prize pricing, a job application page and the party buyout — with the 'Power Up and Play' promise of Waldorf, MD's newest entertainment center greeting every visitor.
Want a site like Game Lab Waldorf?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
