From brief to launch.
The end-to-end process behind Premise Liability — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
premiseliability.co had to convince attorneys and insurers, mid-case, that this expert witness team is courtroom-grade — the hero pairs "Premise Liability Experts" with an Injury Case Consultation eyebrow and a 1,500+ Cases Handled badge just below it.
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02
Strategy & Wireframing
Directly under the hero I placed four hazard cards — Premise Security, Slip & Fall Incidents, Unsafe Property Conditions, Code & Safety Violations — so a lawyer self-sorts by case type in one screen, with a deeper eight-tile grid running from negligent security to alcohol liability and foreseeable risk review further down.
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03
Design & Branding
Navy and gold throughout, over gavel-and-scales photography, with animated counters — 150+ hazard reviews, 180+ site checks, 150+ code reports — that count upward to work as authority markers.
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04
Development & Integration
I built the Get a Free Consultation form with a Practice Area field to qualify attorney inquiries, an FAQ accordion sitting beside that form, the four-expert team grid with specialties like Former Secret Service and Construction Expert, and a press-logo strip under the testimonials.
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05
Responsive & Speed
On a phone the eight issue tiles drop to a single column while the stat counters hold a two-up grid, so the numbers still read like a scoreboard on a small screen.
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06
Launch & Delivery
Everything an attorney needs to vet the team was published at launch on premiseliability.co — the consultation form, the eight issue categories, four named expert profiles, and a newsletter signup in the footer.
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