From brief to launch.
The end-to-end process behind Pinnacle Pressure Washing — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Pinnacle stakes everything on one line — "#1 Rated Pressure Washing Company in Metro Detroit, MI" — so the site's job was to make that hero claim believable to homeowners across Wayne, Oakland, Washtenaw, and Livingston counties.
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02
Strategy & Wireframing
I sequenced the page claim-then-proof: four core services (house washing, roof cleaning, driveway cleaning, window cleaning), a residential-versus-commercial services split, the five-step process from Initial Assessment to Final Inspection, then a before-and-after slider of finished houses.
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03
Design & Branding
The whole page works in layered shades of blue with water-drop numbered icons on the process cards, and a dark stats band that lines up Licensed & Insured, 3+ Years Experience, 100% Satisfaction Guaranteed, and the 5.0 Google rating in a single row.
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04
Development & Integration
The contact form I built is really a scheduler: alongside name, phone, and email it carries a Service Needed dropdown and a Preferred Date picker, and the submit button reads "Schedule My Free Quote" — a visitor leaves with a date, not just a message.
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05
Responsive & Speed
The before-and-after proof is an arrow-driven slider rather than a photo grid, so on a phone each house comparison gets the full screen width, one finished job at a time.
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06
Launch & Delivery
At launch the page ran end to end — the four-county service area chips, the five-step process, the stats band, and the quote scheduler all in place.
Want a site like Pinnacle Pressure Washing?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
Mr Black
Revisions Music
