Xpel Paint Protection Film
From brief to launch.
The end-to-end process behind Xpel Paint Protection Film — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Executive Auto Wraps is Tulsa's authorized XPEL dealer, and I put the film brand first — the hero reads Complete XPEL Coverage over a satin-black SUV, because the franchise is the credibility.
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02
Strategy & Wireframing
I organized the offer into two pillars, custom wraps and paint protection film, each argued in its own long section — finish options from matte to carbon fiber on one side, the Ultimate and Stealth film lines on the other.
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03
Design & Branding
I ran black panels with thin gold rules and let the customers' actual cars — a lime-green G-wagon, an orange coupe mid-wrap — carry the page, with a full-width XPEL wordmark band doing the trust work.
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04
Development & Integration
I built the mission and USP sections, six why-choose-us cards covering the installation facility and track record, the vehicle gallery with view-more paging, and a quote form beside the mapped Tulsa address.
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05
Responsive & Speed
I bolded the lead-ins on the long film explainers so they scan on a phone, and kept the quote form's light-on-dark fields readable outdoors, where wrap shopping actually happens.
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06
Launch & Delivery
I put it live with the news section, the reviews link in the nav, and one quote form serving both wraps and film — the XPEL partnership visible from hero to footer.
Want a site like Xpel Paint Protection Film?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
