Parkway Family Dental
From brief to launch.
The end-to-end process behind Parkway Family Dental — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Parkway Family Dental on Lauzon Parkway in Windsor wanted new patients to meet the humans before the drills — the desktop hero literally opens on "Meet your team" over a group photo of the entire staff lined up in the clinic.
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02
Strategy & Wireframing
I let visitors arrive two ways: by discipline through four icon cards (Restorative, Children's, Prosthodontic, Implant Dentistry), or by worry through blocks named Dental Anxiety, Tooth Pain, Missing Teeth, and Periodontal Disease — with a five-question FAQ on first visits sitting just above the footer.
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03
Design & Branding
Clinical white broken by blue-gradient bands, with Dr. Siedlakowski, Dr. Jassar, and the support staff presented in matching black-and-white portraits so the team section reads as one practice, not headshots from different eras.
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04
Development & Integration
I built the free-whitening-with-complete-exam offer block, the Windsor-specific service cards (Invisalign Braces Windsor, Porcelain Veneers in Windsor), and a contact form that adds a "request answer" dropdown so patients choose how the office gets back to them.
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05
Responsive & Speed
On mobile the four photo tiles — Emergency, General, Restorative, and Cosmetic Dentistry — stack full-width, and the form's name, phone, and email fields drop into a single thumb-sized column.
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06
Launch & Delivery
The clinic launched at parkwayfamilydental.ca with the whitening offer live, day-by-day hours in the footer, and the FAQ answering "What should I expect during my first visit" before anyone has to call to ask.
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