Guy Irvine Plastering
From brief to launch.
The end-to-end process behind Guy Irvine — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Guy Irvine has plastered walls around Darwen and the North West for over ten years, and he wanted a site where the finish quality does the talking for homeowners and commercial clients alike.
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02
Strategy & Wireframing
The proof leads: the hero is a before-and-after slider of a freshly skimmed hallway, and the four trades he actually quotes for — skimming, dry lining, rendering & K Rend, and media walls — each get their own card.
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03
Design & Branding
I stayed with plaster-neutral tones and a warm orange accent, letting photos of finished rooms and the 21+ five-star Google reviews carry the trust.
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04
Development & Integration
I built the draggable before/after comparison, a project gallery, an FAQ answering domestic-versus-commercial and lead-time questions, a plastering-basics blog, and a quote form with phone and email fallbacks.
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05
Responsive & Speed
Homeowners look for a plasterer on their phone after spotting a crack, so the before/after slider still drags smoothly with a thumb and the quote ask sits one tap from the hero.
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06
Launch & Delivery
The site launched covering Darwen, Blackburn and the wider Lancashire area, with every service section ending in the free-quote invitation.
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