From brief to launch.
The end-to-end process behind Dr. Abby Jakob — strategy, design, clean WordPress development, performance, and a smooth handover.
-
01
The brief
Dr. Abby Jakob runs EYES, a boutique optometry clinic in Kingsville, Ontario, and the hero states the positioning outright: 'The Eye Care Experience You've Been Looking For.' Her brief was a site that feels like the clinic itself — gold-award care ('Best Optometrist', 2022 through 2025) presented like a fashion brand, not a medical office.
-
02
Strategy & Wireframing
I structured the page as a walk through the practice: her story, 'The Difference You'll Feel', a numbered 01–03 trio for Eye Exams, Dry Eye Clinic and Children's Exams, then brands, shop, team and reviews. The Dry Eye Clinic got its own nav dropdown plus a 'Take Our Dry Eye Test' button because it is her signature specialty.
-
03
Design & Branding
The palette is gallery-white with champagne-gold buttons and thin uppercase section labels, letting the storefront photography and her pink-dress portrait carry the color. The 'EYES' wordmark doubles as a design element — giant letterforms masked with clinic photos in the mid-page band.
-
04
Development & Integration
I built the 'Shop Eye Care Essentials' carousel on WooCommerce with live product cards — the Twenty-Twenty lash and brow serum at $46.99, the Bruder Mask at $42.00 — plus a Google reviews widget streaming her 5.0 rating from 400+ reviews. 'Book An Appointment' closes the nav on every page.
-
05
Responsive & Speed
On the phone, the brand row trims to a two-logo swipe (Ray-Ban and Kate Spade lead) and the 01–03 clinic panels stack into tappable cards, since most of her frame shoppers arrive from social feeds on mobile.
-
06
Launch & Delivery
It launched with the sister-company banner for BRIGHT in the top bar, the 'Eye care that sees the whole you' strapline beside it, the @eyeskingsville feed section, and shop, reviews and booking all verified on abbyjakobeyes.com.
Want a site like Dr. Abby Jakob?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
Paul Gaston Consulting
Moon Night Media
