Zoellner Insurance Agency
From brief to launch.
The end-to-end process behind Zoellner Insurance Agency — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Zoellner Insurance is an independent Tulsa brokerage whose entire pitch is comparison — twenty-plus carriers against a captive agent's one — so I planned the homepage to behave like a comparison engine, not a brochure.
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02
Strategy & Wireframing
I led with Compare 20+ Carriers & Save Money and backed it immediately with the carrier logos themselves, then routed visitors through a three-step lane: tell us what you need, compare quotes, choose with confidence.
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03
Design & Branding
I set black coverage cards with red keylines on white line-art of neighbourhoods — auto, home, business, pet, mobile home, renters, motorcycle, life — so picking a policy type feels like picking from a rack.
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04
Development & Integration
I built an Oklahoma-risks section arguing hail and wind coverage locally, a comparison block versus other brokers covering account management, claims assistance, and policy reviews, an insurance FAQ, and the spam-protected quote form.
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05
Responsive & Speed
I collapsed the eight coverage cards to two across on a phone with their Get a Quote buttons intact, and kept the agency's call route one tap from the header.
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06
Launch & Delivery
I released it with the 4.9-star average beside testimonials from a doctor and a real-estate agent, a blog answering Oklahoma premium questions, and quote paths open on personal and commercial lines alike.
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More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
