From brief to launch.
The end-to-end process behind Suito — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Suito sells men's suits online in the Netherlands, where shoppers expect fashion storefronts to look sharp — the store had to feel as tailored as the product before anyone would trust it with a suit purchase.
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02
Strategy & Wireframing
I structured the shop the way a suit buyer thinks: collections by style first, new arrivals for returning visitors, and accessories as the add-on at the end of the path.
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03
Design & Branding
Near-monochrome pages with one bold purple accent — the restraint does the talking, and every product photo reads like a lookbook page.
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04
Development & Integration
I built the WooCommerce shop with product filters, cart and checkout, and customer reviews on each suit, because a fit-sensitive product sells on other buyers' word.
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05
Responsive & Speed
Suit shoppers zoom into fabric and stitching, so I kept product images sharp at phone sizes and made the filters usable without a cursor.
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06
Launch & Delivery
The storefront launched with the full suit collection online, working filters, and a checkout I ran test orders through before handover.
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Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
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