From brief to launch.
The end-to-end process behind TE Fitness — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Tommy Europe carries a CFL championship and a TV bootcamp résumé, and TE Fitness had to sell that history to three buyers at once — one-on-one clients, app subscribers, and productions needing an actor conditioned for a role.
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02
Strategy & Wireframing
I broke the offer into a row of service tiles up top, then let the à-la-carte programs do the volume selling: At-Home, BodSHRED, MuscleSHRED, and Dumbbell SHRED, each $29.99 with 24-month app access spelled out on its card.
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03
Design & Branding
I kept the palette red-accented monochrome with Tommy mid-workout in every section — jump rope, chains, dumbbells — so the coach himself is the imagery, and led the About block with his broadcast and stunt credits.
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04
Development & Integration
I built each SHRED program section with its week count, equipment level, and checklist — six weeks bodyweight-only for BodSHRED, twelve of strength work for MuscleSHRED — plus film-and-TV cast training and the online-coaching signup with monthly check-ins.
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05
Responsive & Speed
I kept each program card's price and buy button attached to its checklist when the grid stacks on a phone, so nobody scrolls a feature list hunting for the purchase link.
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06
Launch & Delivery
I released it with the success-stories slider, an event gallery from his group bootcamps, the blog, and a mapped contact form — every program purchasable on day one.
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