From brief to launch.
The end-to-end process behind SISI Clinic — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
SISI Clinic is Manchester's only studio doing sugaring hair removal exclusively, and I made that single-treatment focus the story — one service told calmly, instead of a menu padded with extras.
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02
Strategy & Wireframing
With only sugaring to sell, I structured the page as an argument — what sugaring is, why it beats waxing, then the Because Beauty Should Feel Peaceful checklist — ending at one booking form rather than scattering CTAs everywhere.
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03
Design & Branding
I chose warm sand and cocoa tones, serif headlines, and unretouched skin photography so the page feels like the studio's atmosphere, with a scrolling ribbon repeating 100% Natural and Less Irritation like a mantra.
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04
Development & Integration
I built the treatment explainer around the water-sugar-lemon ingredients story, a review carousel showing reviewers' names and dates, the appointment form beside the Manchester studio details, and a beauty blog seeded with three sugaring posts.
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05
Responsive & Speed
On mobile I placed the booking fields directly under the Ready To Meet The Softest Version Of Yourself headline, and let the review cards swipe one at a time.
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06
Launch & Delivery
I finished with the 10+ years experience badge, the day-by-day opening hours, and the newsletter signup live — a quiet site for a quiet clinic, which was the point.
Want a site like SISI Clinic?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
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