From brief to launch.
The end-to-end process behind Safe Harbor Texas — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Safe Harbor Texas defends bars in Texas dram shop litigation, and the site speaks to two readers at once — the sued establishment and the attorney vetting the expert team — so I designed every section to survive both audiences.
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02
Strategy & Wireframing
I published the retainer fees straight on the homepage — testifying, consulting, and educating experts each at $250 to $500 an hour — because an expert-witness practice that hides pricing loses the lawyer who bills hourly too.
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03
Design & Branding
I paired navy and red with courtroom photography — gavels and scales beside nightclub shots — so the page signals law first and hospitality second, and introduced the team cards for Ryan Dahlstrom, Silver Gordon, and Kim Schioldan.
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04
Development & Integration
I built six service explainers — safe harbor conditions, burden of proof, the Dram Shop Act, employee training, attendance, and non-encouragement — plus a three-step work process running from initial consultation through forensic analysis to trial testimony.
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05
Responsive & Speed
The fee tables were the mobile risk, so I made each pricing card stack whole with its dollar range and bullet list intact rather than shrinking into an unreadable grid.
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06
Launch & Delivery
I took it live with the stats bar claiming 200+ cases retained and 129+ certificates, a gallery of establishment types from patio bars to private clubs, and a newsletter capture for the legal audience.
Want a site like Safe Harbor Texas?
The exact process you just read, pointed at your business — and you own the result outright.