From brief to launch.
The end-to-end process behind Liability Experts — strategy, design, clean WordPress development, performance, and a smooth handover.
-
01
The brief
This consultancy defends bars and nightclubs in dram shop litigation, so the site had to persuade two audiences at once — venue owners and attorneys — which is why I led with hard numbers: 133 venues nationwide and 100 expert-testimony engagements as full-screen counters.
-
02
Strategy & Wireframing
Instead of relying on the nav alone, I placed a five-label service index (Expert Witness, Operations, Mitigation, Preparation, Incident Reports) directly under the hero title and broke the long page with copper CTA ribbons, like the depositions-and-trial-preparation banner, so a lawyer can act at any scroll depth.
-
03
Design & Branding
I set a courthouse-columns photo under a deep navy overlay, centred the bronze lion-shield crest in the hero, and kept greyscale photography on the four system cards so the copper buttons stay the only colour that shouts.
-
04
Development & Integration
In WordPress I wired the stat counters, three progress bars pegged at Increased Awareness 96%, Limited Risks 90% and Evidence Preservation 95%, a rotating logo carousel with TIPS, ServSafe and the National Restaurant Association, and a Quick Contact form built into the footer.
-
05
Responsive & Speed
For the phone layout I paired Get More Info and Contact Us Now as two equal-width buttons under the hero crest, then ran the service cards single-column with titles on navy bands so the greyscale images stay legible on a narrow screen.
-
06
Launch & Delivery
I took liabilityexperts.com live with a Free Evaluation button pinned in the header, putting the firm's five decades of combined venue experience behind every case-review request.
Want a site like Liability Experts?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
Turf Care Property Maintenance
TE Fitness
