From brief to launch.
The end-to-end process behind Liability Experts — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
This consultancy defends bars and nightclubs in dram shop litigation, so the site had to persuade two audiences at once — venue owners and attorneys — which is why I led with hard numbers: 133 venues nationwide and 100 expert-testimony engagements as full-screen counters.
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02
Strategy & Wireframing
Instead of relying on the nav alone, I placed a five-label service index (Expert Witness, Operations, Mitigation, Preparation, Incident Reports) directly under the hero title and broke the long page with copper CTA ribbons, like the depositions-and-trial-preparation banner, so a lawyer can act at any scroll depth.
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03
Design & Branding
I set a courthouse-columns photo under a deep navy overlay, centred the bronze lion-shield crest in the hero, and kept greyscale photography on the four system cards so the copper buttons stay the only colour that shouts.
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04
Development & Integration
In WordPress I wired the stat counters, three progress bars pegged at Increased Awareness 96%, Limited Risks 90% and Evidence Preservation 95%, a rotating logo carousel with TIPS, ServSafe and the National Restaurant Association, and a Quick Contact form built into the footer.
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05
Responsive & Speed
For the phone layout I paired Get More Info and Contact Us Now as two equal-width buttons under the hero crest, then ran the service cards single-column with titles on navy bands so the greyscale images stay legible on a narrow screen.
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06
Launch & Delivery
I took liabilityexperts.com live with a Free Evaluation button pinned in the header, putting the firm's five decades of combined venue experience behind every case-review request.
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