From brief to launch.
The end-to-end process behind KpopHaul PH — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Filipino K-pop fans buy fast and compare hard; KpopHaul PH needed a shop where albums and lightsticks are easy to find, price, and check out.
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02
Strategy & Wireframing
I grouped the catalog by merch type — albums, lightsticks, and other official goods — so fans can jump straight to the items they collect.
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03
Design & Branding
The look borrows from K-pop itself: bright accent colors and clean product cards that let the official merch photos pop.
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04
Development & Integration
I built the WooCommerce store with product pages, a shopping cart and checkout, and order inquiry contact options.
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05
Responsive & Speed
Most of this audience shops from a phone, so the cart and checkout were built and tested mobile-first.
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06
Launch & Delivery
The store launched with the album and lightstick catalog stocked and checkout tested end to end.
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