From brief to launch.
The end-to-end process behind My Dumpster — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
The Dumpster Co. rents roll-off dumpsters out of Jackson, Georgia, and the brief was to answer the renter's one real question — what size — before anything else; the hero promises 'fast, affordable waste solutions' over a photo of the company's own truck.
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02
Strategy & Wireframing
Sizes lead the page: six spec cards from 10 to 40 yards, including a dedicated 20-yard concrete container, each listing dimensions and bag-count capacity with its own Book Now button — the education on prohibited items and placement waits below the decision.
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03
Design & Branding
I kept the palette to the blue of the containers themselves — patterned blue bands divide the sections, and photos of the company's actual cans and truck stand in for stock imagery.
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04
Development & Integration
I built the six size cards, the accepted-versus-prohibited items table, the three-step How to Rent walkthrough, and a service-area block mapping 16+ Georgia cities from Locust Grove to Griffin.
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05
Responsive & Speed
On a phone each size card stacks with its specs and Book Now button intact, so a contractor can scroll from 10-yard to 40-yard and book the right can one-handed from the job site.
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06
Launch & Delivery
The site went live with all six sizes bookable online, the concrete-only container flagged for heavy debris, and the FAQ, testimonials and same-day booking path published.
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