From brief to launch.
The end-to-end process behind Liquor Liability — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
For their attorney-facing dram shop brand, the experts wanted a services catalogue rather than a story site — so I built a place where a lawyer can match a case to something as specific as Forensic BAC Interpretation and see the $250–$500 hourly engagement models before calling.
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02
Strategy & Wireframing
I structured the offer three layers deep: an eight-icon Why Choose Us grid, a sliding catalogue of service cards with View Details buttons, then a tabbed testimony section split between Alcohol Overservice and Venue Negligence.
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03
Design & Branding
I went electric blue over white, with a three-panel hero carousel placing a text card — 'Bar Security Breaches & Negligence' — between two nightlife photos, and vivid cocktail imagery throughout instead of the usual law-firm wood-and-gavel look.
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04
Development & Integration
Into the WordPress build I put pricing tables for Testifying, Consulting and Educating Experts, profile cards for the four named specialists including a former Secret Service agent, a masonry gallery of alcohol-risk scenes, and a Request Case Review form beside the trusted-experts panel.
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05
Responsive & Speed
On mobile I collapsed the hero to a single rounded image card with the View All Services outline button kept inside the frame, and ran the very long page strictly one column with the Book Now button always one tap away in the blue header.
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06
Launch & Delivery
Now live at liquorliability.co, I closed the site with footer links out to the firm's sister brands — Premises Liability and the Expert Witness Team — making this the dram shop specialist within a family of expert-witness sites.
Want a site like Liquor Liability?
The exact process you just read, pointed at your business — and you own the result outright.
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