From brief to launch.
The end-to-end process behind Bounce USA — strategy, design, clean WordPress development, performance, and a smooth handover.
-
01
The brief
Bounce USA rents inflatables, water slides and carnival games across Erie County, and the homepage had to sell one promise fast: "Buffalo NY's Best Bounce House Rentals & More!" with the subline "Making Event Planning in Buffalo Easier Than Ever!". Every decision served parents planning a party who need to see equipment, price and availability without phoning around.
-
02
Strategy & Wireframing
I laid the homepage out as a browsable catalog: four hero tiles (Inflatables, Interactive & Outdoor Games, Obstacle Courses, Water Slides) feeding eleven category rows — Bounce Houses with Slides, Carnival Games, Concessions & Generators, Dunk Tanks and more — each capped with a "View All" bar. Delivery Areas, FAQ and Blog got their own pages so the home stayed a pure shop window.
-
03
Design & Branding
The palette is unapologetically party: a bright sky-blue body, cobalt category bars with white italic all-caps headings, and a four-tile promo band that flips to orange for "Fun Foods". Product photos sit on clean white cards so the inflatables' own colors do the selling.
-
04
Development & Integration
Each rental card carries its price right in the grid, and every path funnels to the book-by-date reservation flow so customers lock a unit to a specific event day. I also embedded the Google map pinned to the Tonawanda warehouse, a 20-town service-area grid, and a Google review carousel showing the "EXCELLENT" rating badge.
-
05
Responsive & Speed
Parents book from a phone in a backyard, so the mobile build keeps the call button and the booking link pinned in the header while the eleven category rows collapse to swipeable strips. Compressing that many product photos was the speed battle — the catalog stays long but each image is sized for cellular connections.
-
06
Launch & Delivery
The site went live with the full priced catalog, the delivery-area list from Tonawanda to Orchard Park, FAQ and blog sections, and the reviews strip pulling real customer quotes. Rental inventory can grow category by category without touching the layout.
Want a site like Bounce USA?
The exact process you just read, pointed at your business — and you own the result outright.