Kingsville Laundromat
From brief to launch.
The end-to-end process behind Kingsville Laundromat — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Sharing an address with the car wash next door, Kingsville Laundromat needed an identity of its own, and I had three things to sell — a coin laundry running 5am to midnight, plus a 24/7 purified water, ice and propane sideline most locals didn't know existed.
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02
Strategy & Wireframing
I gave each revenue stream a lane: three photo cards (Laundromat, Water & Ice, Propane), a tabbed 01/02 deep-dive, and a utility bar pinning the Main St address and "365 Days a Year | 5am – Midnight" hours to the top of every page.
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03
Design & Branding
I went navy and white with the script logo, bubble-patterned card headers, and circular masks around real interior shots of the washer rows — a quieter, cleaner look than its bright-blue sister site.
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04
Development & Integration
I built in water refill price cards ($2.00, $2.50 and $4.00 reverse-osmosis bottles), a Bring Your Bottle → Refill With Purity → Enjoy & Save step row, Google review cards from Local Guides, and a blog seeded with laundry-schedule posts.
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05
Responsive & Speed
On mobile I led with the "Fresh, Purified Water Near Me" slide and its arrow controls, and scaled the round service photos down cleanly as the three cards fall into a single column.
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06
Launch & Delivery
By launch I had turned a laundromat into a three-service destination — right down to the photo of the ice vending machine selling 10 lbs bags for $4.00.
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