From brief to launch.
The end-to-end process behind Foam Frenzy — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Foam Frenzy cleans carpets with low-chemical dry foam across Windsor and Essex County, and the owner asked me to sell that difference — 'Creating Healthier Homes, by Reducing Cleaning Chemicals' — so I aimed every visitor at the Book Now button.
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02
Strategy & Wireframing
Price objections kill cleaning leads, so I put the numbers on the page: three tiers at $.45, $.60 and $.65 per sq. ft., separated by who does the vacuuming, placed after a 'Satisfaction Guarantee — or we re-clean it for Free!' promise so the guarantee is read before the prices.
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03
Design & Branding
I made a chocolate lab lying on muddy carpet the hero image — instantly the 'before' every pet owner recognizes — and framed it with a script accent line, soft blue and teal brand colors, and a wavy divider that carries the foam theme between sections.
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04
Development & Integration
Into the WordPress build I packed a four-step Our Process row running Home Inspection through Choose Protection, expanding cards for the fast-dry and referral-money perks, a testimonial slider, service cards that surface the Norwex product line, and an embedded Google map of the coverage area.
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05
Responsive & Speed
On mobile I kept the puppy hero full-bleed with the headline stacked over it and a thumb-width Book Now pill, then dropped the guarantee illustration and pricing columns into a single stack so the $.45 entry price is never far off-screen.
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06
Launch & Delivery
I closed the live site on a credibility wall — WoolSafe Approved, Green Seal and EcoLogo marks plus four straight ThreeBest Rated awards from 2018 to 2021 — turning a small local cleaner into the area's most documented choice.
Want a site like Foam Frenzy?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
