Expert Witness Team
From brief to launch.
The end-to-end process behind Expert Witness Team — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Attorneys vetting an expert witness judge credibility in seconds, so I set out to make this site read like a law library: a nationwide hub for the team's dram shop, security, construction and premises liability specialists, aimed squarely at the free-consultation request.
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02
Strategy & Wireframing
I structured the homepage as an evidence chain — a twelve-specialty services grid first, then case-study rows like 'Premises Security Evaluation', then attorney testimonials, and only then the eight-expert directory, so the appointment form arrives after the proof. A numbered 01–03 strip under the hero condenses the pitch into three claims, ending on 'Forensic Insights Backed by Real Evidence'.
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03
Design & Branding
I let courtroom photography drive the look: a gavel-and-scales hero under the serif headline 'Turning Legal Challenges Into Opportunities With Expert Witness Support', deep navy and antique gold for the dark bands, and an ivory services section so the twelve practice tiles read like a printed brochure.
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04
Development & Integration
In WordPress I wired the interactive layer: expanding case-study rows, a sliding testimonial deck, expert cards with individual social profiles, and the 'Secure Your Appointment Now' form pairing a client-type dropdown with a panel of visiting hours. A language switcher and an accessibility toolbar ship with it, because the audience is law firms nationwide.
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05
Responsive & Speed
For phones I kept the blurred law-book hero's serif headline legible across five stacked lines, stretched the consultation button full width in the tan brand color, and restacked the 01–03 strip into single image-plus-title rows so the claims still land before the services grid.
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06
Launch & Delivery
At expertwitnessteam.com I closed the page with a newsletter signup and a footer strip of CBS, FOX, NBC, CNN and Forbes logos — the media trail behind the team's courtroom work — while every section funnels back to the consultation request.
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