From brief to launch.
The end-to-end process behind Bar Expert Witness — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Bar Expert Witness is a dram shop liability consulting firm — retained experts who testify in bar-related legal cases — and the site had to read as courtroom-credible. The hero states it flat: 'Dram Shop Liability: Expert Witness Consulting Services,' with three pillars beneath covering testimony, consulting and educating experts.
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02
Strategy & Wireframing
I mapped the page to how an attorney actually hires: 'Legal Scenarios' (Alcohol Injuries, Dram Shop Liability, Industry Standards) first, then a numbered 'Steps to Expert Retention' block — Conflict Check, Suitability Assessment, Retainer Agreement — then 'Key Expert Services' such as the Case Analysis Report and Expert Deposition. Four named expert bios anchor the bottom of the page.
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03
Design & Branding
This one lives in near-black, lit by amber whiskey and neon-bar photography, with oversized red numerals driving the retention steps. A condensed all-caps display face keeps it feeling like a firm rather than a nightclub.
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04
Development & Integration
The 'Contact Bar Expert Witness' intake form asks for case city and state alongside name, phone and email, plus a file-upload field so counsel can attach the original complaint before hitting 'Submit Request Now.' The footer pairs an embedded location map with dual contact columns.
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05
Responsive & Speed
Attorneys skim on phones between hearings, so the three retention steps collapse into full-width red-numbered rows the eye can follow one-handed. Intake fields stay single-column on mobile so nothing needs pinch-zooming.
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06
Launch & Delivery
It shipped with profiles for Preston Rideout, Ryan Dahlstrom, Silver Gordon and Kim Schioldan, an animated venues-in-the-USA counter, and an 'Expert Witness Integrity' quote section closing out the page.
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More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
