Air Roofing & Contracting LLC
From brief to launch.
The end-to-end process behind Air Roofing & Contracting LLC — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Air Roofing & Contracting is a family-owned Tulsa roofer, founded in 2006, that lives on storm-damage calls and referrals. The brief was to lead with their hero line 'Protecting What's Important' over a finished shingle roof and back it immediately with the A+ BBB rating and 'fully insured, licensed' copy.
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02
Strategy & Wireframing
Content is organised around three service cards under the 'Tulsa Roofing Company' heading — Residential Roofing, Commercial Roofing and Roof Repairs — plus a Service Areas dropdown covering all eight cities they work: Tulsa, Bixby, Broken Arrow, Glenpool, Jenks, Owasso, Sand Springs and Sapulpa. An Atlas Products page got its own nav slot because shingle-brand searches bring in buyers who already know what they want.
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03
Design & Branding
Everything is sky blue and white to match the winged-shield logo, with real jobsite photos doing the selling — a green-wrapped new build mid-install, crews on ladders, ranch homes under Oklahoma sky. The footer flips to a deep teal so the contact block stands apart from the daylight photography above it.
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04
Development & Integration
I set up the Inspect / Inform / Deliver tabbed process explainer, a counter row for 16 years of experience, 25 roofing experts, 8,750+ completed projects and 6 cities served, plus imported customer review cards showing category, work-completed date and hire-again fields behind a See More button. A map pinned to the 2221 S Garnett office anchors the local-SEO footprint.
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05
Responsive & Speed
Roof-damage customers are usually standing in their driveway on a phone, so I lazy-loaded the gallery and review sections to keep the hero and tap-to-call header instant on 4G. The three service cards drop to a single column before their labels ever shrink below readable size.
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06
Launch & Delivery
Launch shipped the eight-city service area structure, the 'Committed to Excellence' mission section on storm damage and gutter work, the accordion under 'Experienced roofing experts in town', and the review wall — everything a canvassing crew can pull up on a doorstep.
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Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
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