Oklahoma Pedorthics Lab
From brief to launch.
The end-to-end process behind Oklahoma Pedorthics Lab — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Oklahoma Pedorthic Lab has spent 20+ years fitting diabetic feet across Oklahoma and Texas from its Fairfax lab, and the site had to speak to two audiences at once — patients who need diabetic shoes and the clinics that refer them. The hero promise, "Bringing You a New Walk of Life," set the tone for both.
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02
Strategy & Wireframing
I gave referring clinics their own routes in the navigation — a Providers dropdown plus a standalone Order Form item — while the homepage opens on three cards splitting the work into Diabetic Shoes, Custom AFO Braces, and Durable Medical Equipment partnerships.
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03
Design & Branding
I kept the palette to clinical blue and white behind a hero photo of bare feet on a running track, letting the footprint logo carry the brand. The About block earns one product shot: a single diabetic shoe photographed top-down.
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04
Development & Integration
I built the "Brands We Use" section as four logo cards — Anodyne, Apex, Dr. Comfort, and the Moore Balance Brace — each with plain-language copy on who the product helps, plus a blue gradient contact panel taking first name, last name, email, and a message.
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05
Responsive & Speed
On phones the three service cards and four brand cards stack into a single column under a hamburger menu, and the gradient contact panel keeps full-width fields so the form is still easy to finish at the bottom of the scroll.
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06
Launch & Delivery
The site went live at okpedorthiclab.com with the order form reachable straight from the main nav, the Moore Balance Brace explained as a fall-prevention AFO, and the Fairfax lab's address published for both patients and DME partners.
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