From brief to launch.
The end-to-end process behind Chris Labbate — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
Chris Labbate runs a certified SEO/SEM consultancy from Kingsville, Ontario, and his site had to open with proof of demand, not services: the eyebrow line "Ready for more leads & sales?" above a two-tone "Boost Your Business" headline and a field inviting visitors to enter their website URL. The whole page is an argument that he measures what he charges for.
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02
Strategy & Wireframing
Credibility stacks in a deliberate order down the page: a badge strip (Authority Builders Co., PageOptimizer Pro, Search Engine Journal), four pillar cards — Transparent Reporting & ROI, Custom SEO Strategies, Working Knowledge & Experience, Certified SEO/SEM Agency — then results numbers, an SEO Consulting FAQ and client testimonials. The footer maps the actual service menu: Web Development, SEO, PPC, SMM and Website Conversion Optimization.
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03
Design & Branding
Deep navy sections curve into white ones with mint-teal accents, and the imagery is entirely custom isometric 3D illustration — a lead funnel in the hero, a networked globe behind the stats — instead of stock photos of handshakes. It reads like a SaaS product, which was the point.
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04
Development & Integration
I wired the hero URL field as the low-friction entry point, built the stats band (+320% conversion rate increased, +2K digital marketing customers, +6M in budgets handled), an accordion FAQ on SEO consulting, and an arrow-driven testimonial slider that leads with Wayne Young's Google-penalty recovery story. The footer carries a full office-hours table, Monday through Saturday.
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05
Responsive & Speed
Business owners hit this site from a phone between jobs, so on mobile the four pillar cards stack into a single thumb-scroll column ahead of the checklist copy, and the isometric artwork scales down without turning to soup. Curved section breaks survive at narrow widths instead of clipping.
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06
Launch & Delivery
Live launch included the Get In Touch flow, blog, and the layered homepage from badge strip to testimonials, with every claim on the page tied to a number or a name. The service pages hang off the same navy-and-teal system.
Want a site like Chris Labbate?
The exact process you just read, pointed at your business — and you own the result outright.
More work.
Three more WordPress builds, shuffled fresh each visit — every one live and owned by the client.
Austin Custom Kitchens
CEA Greenhouse Consulting
