From brief to launch.
The end-to-end process behind 313 Driving School — strategy, design, clean WordPress development, performance, and a smooth handover.
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01
The brief
313 Driving School teaches manual and automatic driving lessons in Derby, and every enquiry was going to social messages instead of a website. We agreed the homepage had one job: put the hero promise 'Learn to Drive with Confidence' over a real in-car photo and drive everyone to the 'Book Your Lesson' button.
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02
Strategy & Wireframing
I split the course catalogue into two mirrored pricing sections — 'Manual Driving – Affordable, Flexible, Effective' and 'Automatic Driving – Simple, Smooth, Stress-Free' — each with Intro Course, Skill Builder Course and Beginner to Pro cards. Around them I mapped the supporting pages learners actually search for: Areas Covered, Passers Gallery, Show Me/Tell Me, Traffic Signs and a Franchise page for instructor recruitment.
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03
Design & Branding
The palette comes straight from the winged steering-wheel logo: red, black and white, with red diagonal CTA bands ('Book Your First Driving Lesson Today') slicing between white sections. I added a subtle quilted texture to the light panels so the long page never reads as flat empty space.
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04
Development & Integration
I built the 'Feel Free to Write us Anytime' contact form — Your Name, Email Address, Phone, Subject and Write a Message — beside an embedded Derby coverage map, and wired a Google reviews widget showing the school's EXCELLENT rating from 19 reviews. The Passers Gallery renders each student as a branded 'PASSED' card, so new passes become marketing assets without touching a designer.
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05
Responsive & Speed
On the phone the slider serves a different first frame — 'Pass Faster with 313 Driving School' with a full-width red Book Your Lesson button — because teenage learners book from their phones, not laptops. The six-item benefits checklist (Weekend Availability, Home Pickup & Drop-off, In-App Progress Tracking) stacks into a single thumb-scannable column.
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06
Launch & Delivery
The site went live with the stats band (384+ students trained, 92% pass rate, 5+ years instructor experience), the three-step 'Learn to Drive with Us in 3 Simple and Stress-Free Steps' path, an FAQ accordion answering real test questions like checking windscreen washer levels, and a footer listing business hours Monday to Saturday, 9am to 6pm.
Shahriyar rebuilt our driving-school website from the ground up and we could not be happier. It is fast, looks brilliant on phones, and makes it simple for learners to book their lessons. He understood exactly what we wanted and delivered on time — highly recommended.
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