Digital Goat Theme

The problem

Three plugins were being sold from a storefront on another domain under the parent agency's branding — no single home presented them as a suite, the bundle promoted throughout the design wasn't actually purchasable, and every installed plugin phones the store domain for licence checks, so moving stores the wrong way would silently cut existing customers off.

The solution

The five-page design was converted into a WordPress theme byte-for-byte by a build script rather than hand-rebuilt — verified pixel-identical to the supplied design at three widths, in production — and a full subscription store was fitted behind it: monthly plans, a founding-price bundle, licence issue on the confirmation screen, and updates served from the same install.

Key features

• Pixel-identical to the supplied design — verified at three widths in production
• Per-product colour theming driven by one page attribute
• Guest checkout that creates the account from the buyer's email
• Bundle licence: one parent key plus a child key per plugin
• Marketing pages load zero third-party requests; typefaces self-hosted
• Checkout wallets: card, Apple Pay, Google Pay and more via one Stripe element

Engineering & performance

The theme is generated from the static source by a Python build script, with companion verifiers — structure diffing against the original markup, asset and link resolution, structured-data validation, pixel comparison at three widths, and a guard proving repeated add-to-cart clicks cannot stack duplicate subscriptions. EDD Pro with Recurring and Software Licensing runs the store; a webhook endpoint walks each licence through eighteen Stripe subscription events. Ten audit rounds, five by independent reviewers, then end-to-end purchases in test mode before launch.

Outcome

The suite got its own branded home, the founding $149/month bundle became a product customers can actually buy, and the old storefront was retired with path-and-query redirects sequenced so no installed plugin ever lost its licence check or updates.