We partnered with a roofing service business based in Fort Worth, Texas, to implement a local SEO strategy aimed at increasing its online visibility and attracting more local customers seeking roofing services. The goal was to ensure that when residents searched for roofing services, the business would rank highly in local search results. To start, we conducted comprehensive keyword research to identify high-impact, location-specific keywords related to roofing and repairs in Fort Worth.

On-page SEO efforts included optimizing the website’s service pages with targeted keywords like “roof repair in Fort Worth” and “roofing contractors in Fort Worth.” We also focused on improving the website’s user experience by ensuring it was mobile-friendly and fast-loading, as many potential customers search for roofing services on mobile devices. Additionally, we enhanced meta tags, headers, and content to align with local search intent, increasing the chances of ranking higher for relevant queries.

Off-page strategies were focused on building high-quality local backlinks and optimizing the business’s Google My Business profile. These efforts helped improve the business’s rankings in local search results, which led to an increase in website traffic and higher customer inquiries. Ultimately, this local SEO strategy enabled the roofing service to capture more local leads and expand its presence in the Fort Worth area.