We worked with a roofing service business in Kansas City, Missouri, to implement a Google Ads campaign aimed at increasing local leads and generating more service bookings for roofing repairs, installations, and maintenance. The goal was to help the business reach individuals actively searching for roofing services in the Kansas City area.
Our first step was conducting comprehensive keyword research to identify high-converting terms related to roofing services, including roofing repair, installation, and emergency roofing. We created targeted ad groups for each service offered, ensuring the ads were shown to the right audience at the right time. The ads featured compelling copy, highlighting the business’s expertise and urgency for local customers needing roof services.
Throughout the campaign, we used ad extensions to provide additional information, such as contact details, service highlights, and customer reviews. This added visibility and credibility, encouraging users to click through to the website. We continuously monitored performance and adjusted bidding strategies to ensure the ad spend was being used efficiently, maximizing ROI. The result was increased traffic, a higher number of qualified leads, and more service bookings, helping the roofing business strengthen its position in the competitive Kansas City market.
